​victoria beckham knows what women want for autumn/winter 15

Posh talks women, trends, and yes, her family, backstage after her stunning autumn collection.

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Feb 16 2015, 3:15pm

Let's get it out of the way: the entire Beckham clan looked impeccable this morning at the Victoria Beckham autumn/winter 15 show, with David and the boys in dark suits, Harper in a very Victoria black dress with white cuffs, and Posh herself in a cropped black top and skirt from the collection. "I love having them here, they're so supportive of what I do," said the designer after the show. "We all support each other. I stand on a football pitch, freezing cold for hours on end watching the boys. I go to watch Harper dance, and they look forward to coming to New York to see my show."

As do many of the editors who braved this morning's sub-zero weather to take in the gorgeously wearable, modern outing. From perfectly structured wool coats cut close to the body, to conservatively sexy apron dresses, the pieces felt classic without being boring (no small feat). "I don't really follow trends," said Victoria, and thank goodness for that. Black mock-necks and mid-calf skirts could go straight off the runway into a woman's everyday wardrobe, which is definitely the idea here.

Victoria's focus was firmly on the women she dresses, who she has come to know her customer more intimately through her new-ish London store. She said, "I spend a lot of time in my shop with my customer, saying, 'What do you like?' 'What do you not like?' I want to make them feel like the best version of themselves."

Despite the supreme wearability of the collection, it had some sensuality to it. "I can see the girls saying, 'I feel sexy in this,'" said Victoria. Coats were cut to accentuate a woman's body, skirts hung perfectly around hips. Bare legs with ankle boots, made in Italy by the brand, felt like a neat way of revealing a bit of skin.

"Every season there's a word I use a lot and this season it was 'bounce,'" explained Victoria. "Lots of bouncy fabrics that feel young and fresh. It's very important that yes, these things look good on the catwalk. But I'm selling these clothes not just in New York and London, I'm selling them all over the world. So I have to take into account the weight of fabrics. That bouncy fabric is very nice and wearable."

A savvy designer and an even savvier businesswoman, Victoria is clever to keep her global customer in mind when designing. And she gave us a bit of a scoop in that vein: "I'm spending a lot of time in Asia, because that's where my second store's going to be." Yes, Victoria Beckham is the ultimate Britishwoman, and a huge proponent of a made-in-England ethos (everything is created out of two ateliers in Battersea). But she is also looking forward to how fashion can work for a smaller, faster world.

Catch up with the rest of our autumn/winter 15 coverage here.

victoriabeckham.com