isamaya ffrench named as ysl’s beauté uk ambassador
The i-D Beauty Editor will bring her painted faces to the luxury beauty brand.
i-D Contributing Beauty Editor Isamaya Ffrench has today been announced as Yves Saint Laurent Beauté's UK Make-up Ambassador. Isamaya's revolutionary catwalk face-painting and avant garde techniques caught the eye of the French beauty house, who explain that, "Isamaya is amongst a unique breed of make-up artists who is able to push creative boundaries that takes beauty beyond just making a face pretty, by creating something quirky, surprising, and unexpected".
Isamaya says, "It's a great privilege to be part of the YSL Beauté family! To be affiliated with such an iconic brand and especially with a creative position is really exciting for me as an artist. I'm looking forward to a wonderfully collaborative journey in makeup. Lloyd Simmonds' brand vision is definitely an inspiration and the product portfolio continues to be at the forefront of makeup innovation." She also posted an emoji-laden instagram version to her 43.3k followers.
Having studied 3D art at Chelsea College of Art and then product design at CSM, Ffrench worked for a theatre company, where she started to develop the face-painting style that would eventually see her create catwalk make-up for Junya Watanabe, Agi and Sam, Christopher Raeburn and loads more, as well as shooting with fashion's top photographers and becoming i-D's Contributing Beauty Editor.
Photography Harley Weir
Styling Julia Sarr-Jamois
Make-up Isamaya Ffrench
[The Creative Issue, No. 330, Spring 2014]