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patrick demarchelier shoots dior book

Dior New Couture is an homage to the famous French house.

by Stuart Brumfitt
|
15 December 2014, 4:00am

haute couture autumn/winter 13

In Patrick Demarchelier's latest book, Dior New Couture, the photographer turns his lens to the French house, celebrating everything from the very first "New Look" collection in 1947 to present-day creations by Raf Simons. Each silhouette is shown off in locations chosen to bring together the historical past and the new Dior aesthetics: shot amidst deserted suburbs, or in Versailles' gardens and interiors, reminiscent of the 17th and 18th centuries' French refinement and luxurious lifestyle.

Haute Couture autumn/winter 12 and Haute Couture spring/summer 13

Haute Couture spring/summer 14

Demarchelier is best known for his work appears in top fashion magazines including Vogue, Harper's Bazaar, and Vanity Fair. There's also an essay Cathy Horyn from The New York Times's former chief fashion critic (1999 - 2014), to shed light on the genius of the house and the photographer.

It's a gorgeous volume showcasing the extraordinary gowns made in the Dior ateliers, which have are still located in the original studio at 30 Avenue Montaigne in Paris. 

Dior New Couture by Patrick Demarchelier