grindr launches a fashion line
The gay dating app's 29-piece menswear collection will help fight discrimination against LGBTQ athletes.
Grindr has previously waded into the waters of fashion with a J.W. Anderson livestream, Diesel ads, and — somewhat less intentionally — a rendezvous with Robert Mapplethorpe that inspired Sebastiaan Pieter's fall/winter 16 presentation. Now the leading gay hookup app is jumping in the deep end with a full 29-piece fashion collection including shorts, singlets, swimwear, outerwear, and accessories. The last category includes cheeky "Top" and "Bottom" pins and "Champ Stamp" patches reading "Shoot," "Harder," and "Score."
The references aren't 100% hookup-themed — the athletic menswear collection's main aim is to help LGBTQ athletes in the fight against discrimination. Proceeds from the line will benefit Athlete Ally, a nonprofit launched during the 2014 Winter Olympics in Sochi to call attention to Russia's homophobic and transphobic laws. The threads were designed in collaboration with custom imagery e-shop Print All Over Me.
Grindr's line, titled "The Varsity Collection," is now available via grindrstore.com. Pieces are priced between $25 for a "Little Pricks" pin set and $130 for a "Stamina" lightweight anorak — which comes in a very non-discriminatory size XXXS to XXXXL.
Text Hannah Ongley
Images courtesy of Grindr