m.i.a. is captured by viviane sassen’s dreamy lens for her new video finally

The artist and fashion photographer shoots Maya among pink flowers and sand dunes in the new video for the standout album track.

by Charlotte Gush
17 June 2017, 1:02am

Nine months after the release of 2016 album AIMM.I.A. has graced her patient fans with a gorgeous visual for the slow-tempo standout track, Finally. It was worth the wait. Shot by revered artist and fashion photographer Viviane Sassen, the video takes in majestic sand dunes and rolling waves, with M.I.A delivering her vocal in the shade of papery pink petals, fluttering in the breeze.

The hazy, sun-drenched film perfectly suits the blissed-out lyrics of the track, where M.I.A acknowledges, "I'm someone's shot of whiskey / Not everyone's tea," with the chilled refrain "Finally, what haters say about me don't worry me / I keep it moving forward to what's ahead of me".

The video release comes just days before M.I.A.'s headline performance at the Southbank Centre, bring her curation of Meltdown Festival to a close. Events still to come this weekend include Crystal Castles and Awful Records tonight, JD Samson and Mykki Blanco (together) and Young M.A and Tommy Genesis (together) on Saturday, and M.I.A. on Sunday.


Text Charlotte Gush

music news
Viviane Sassen