gap wants you to design their new t-shirt

As Gap nears its 50th anniversary, student designers have been asked to think outside the parameters of its iconic blue box.

by Roisin Lanigan
14 March 2018, 1:08pm

When Don and Doris Fisher opened their first Gap store, all the way back in 1969, they unexpectedly transformed retail. They had a simple mission: make jeans that fit well. But along the way, the brand became much more than that. Now, on the eve of their 50th anniversary, Gap want to transform the retail market all over again, by giving young creatives the chance to see their work in one of the high street’s most recognisable brands.

The brand are hosting a competition for student designers to create a design for their new T-shirt, something that harnesses what makes Gap, well, Gap. The design must fit within the parameters of the iconic blue box Gap’s known for, but other than that, the design it totally open to interpretation. All the competition asks is that it’s creative, high quality and original, and that it reflects what Gap, its history, style and attitude, means to you.

Designers are able to create their T-shirt in any medium, through any creative process they wish, and must also define the rationale behind their design with a manifesto to define their submission. “Who are you speaking to?” Gap asks. “What does your design mean to you? How did you come up with your ideas?”

The grand prize is a cool £10,000 to go towards paying off the winner’s student loan debt, while two runners up will each receive a £250 Gap gift card. In addition, all three winners will have their t-shirts put into production and will be available to buy in selected Gap stores in Autumn 2018.

You can apply for the competition here.