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lil boats! yachty models for nautica

Two kings of the sea have united; we're surprised it's only happening now.

by Isabelle Hellyer
|
07 November 2016, 3:05am

Here's the most apt paring we've come across in a while: Lil Boat and Nautica. The seafaring brand enlisted the Atlanta native to lead their latest campaign, it's for their new Urban Outfitters Christmas collection — cute. The seven-piece UO X Nautica collection revives (and slightly updates) key pieces the brand launched in the 90s, around the time Yachty was born.

UO are going hard on the throwback sportswear collaborations lately. There was a capsule with Fila, another one with Calvin Klein, and a Reebok reissue to cap it all of. Opening Ceremony are on a similar tip, dipping into the archives of crucial 90s labels like Anna SuiEsprit and (again) Calvin Klein. The mood of retailers in 2016 is decidedly nostalgic.

As for Lil Yachty? He's only interest moving onwards and upwards. The red-haired artist recently stopped off at i-D to talk snacks, sobriety, and staying positive for the kids. You can watch that here, and check out the Nautica campaign below.

Credits


Text Isabelle Hellyer
Photography Daniel Shea