we're really into harley weir's mcq campaign

McQ Alexander McQueen reveal a new identity with a new season.

by i-D Staff
|
09 July 2015, 2:29pm

Shot by Harley Weir and styled by Jodie Barnes, McQ's fall/winter 15 campaign sees the brand's redesigned logo tease its way across the bodies of models Alexandra Elizabeth Ljadov and Tobias Lundh. In stark contrast to the busier campaign lensed by CSM grad artist Ophelia Finke last season, fall/winter 15 is understated and sexy, the hide and seek black-out logo playful and rebellious.

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