travelling down south with matthew adams dolan
The designer left the confines of his downtown NYC studio and travelled down south, using Modoc, South Carolina as the backdrop of his spring/summer 17 collection and created a new zine and video along the way.
Matthew Adams Dolan is arguably one of new New York's brightest design talents. His signature oversized denim and deconstructed sportswear isn't just making Rih-Rih go mad, and Gaga go, well, Gaga, but he has an ever-growing list of the coolest boutiques and department stores clamouring to add his name to their brand list. Namely Selfridges, Opening Ceremony and stores across Asia. This season Matthew forwent a traditional runway show to trail blaze something a little different. He assembled his long-time creative team that includes photographer Michael Hauptman and stylist Sasha Kelly to journey with him to Modoc, South Carolina, to street cast a troupe of kids to showcase his spring/summer 17 collection. Matthew explains, "the denim we use is all manufactured in the south so that was the main reason for shooting in Modoc, we also wanted to shoot on people from the area which is why we street cast; shooting on video it was important to me to record interactions with people who knew each other, that didn't feel forced or like they were acting." The result was an eerie and lo-fi look into America's youth, reminiscent of a 2016 remake of Harmony Korine's Gummo; a world where his lemon-hued and bleach denim pieces felt right at home. When asked what the thinking was behind the film and accompanying 'zine was, Dolan explained, "the past two seasons were shot in a studio and this season was very much about a constructed version of reality in terms of the set and how it was photographed, so we wanted to do something that felt much more real and honest..."
Watch the film and check out images from the accompanying zine below.
Text Lynette Nylander