i-D Magazine

i-d.co is best viewed using a newer browser

We recommend you choose one of the following for the best experience possible. Click to download:

I don't mind. Take me to i-D.co anyway

m.i.a. x the partysquad present y.a.l.a. in collaboration with kenzo!

i-D’s first ever music video, made in collaboration with KENZO, is a rainbow rave explosion starring glow-in-the-dark goddess M.I.A. Come on, let’s dance unto infinity with Y.A.L.A. (short for Maya’s anti-YOLO mantra, “You Always Live Again”), it’s happy as a yoyo, it’s trippy as a polo, it’s a lot! Directed by Daniel Sannwald and styled by Julia Sarr-Jamois, Y.A.L.A’s more than just a song, it's a way of life, it’s a philosophy... and a highlight of M.I.A.’s most spiritual album so far, Matangi, which takes its name from the emerald-green Tantric Mahavidyas of music and spoken word. Now, let’s drink some Cointreau, I keep it in my poncho ☺

Matangi's available on iTunes now!

Director Daniel Sannwald
Executive Producer Tash Tan 
Producer Denna Cartamkhoob 
Production company Somesuch & Co 
First Assistant Director Thomas Grady 
Director of Photography Pau Castejon 
Focus Puller Fran Weston
Camera Assistant Jesse Llande
Digital Imaging Technician Matthew Hicks
Gaffer Jonathan Spencer
Spark Ed Smith
Production Runner Raphael
Runner Alex Lloyd
Laser Specialist LCD
Animator/Projections Leo Bridle
Post Supervisor Andy Mclintock, Daniel Margolin at Studio Private 
Post Specialists Paul O’Brien at Framestore, David Smith at Studio Private
Colourist Simon Bourne at Framestore, David Smith at Studio Private
Additional Effects Peter Valkanoff
Editors Jono Griffith at Hagon, Ashley Joiner at Studio Private 
Daniel Sannwald’s representation Lenny Harlin at Management Artists 

Executive Producer Eddy Moretti
Executive Producer Shane Smith
Executive Producer Suroosh Alvi
Executive Producer Andrew Creighton
Head of Video Danielle Bennison-Brown
Associate Producer Dean Kissick
Associate Producer James Lowrey

Stylist Julia Sarr-Jamois
Hair Tina Outen
Make-up Lucia Pica
Make-up Assistant Siobhan
Manicurist Zarra Celik

M.I.A. wears all clothing and jewellery KENZO.

Special thanks to Rita Carvalho at Black Frame