Cast aside all those preconceptions about elves and ethereal folk music, because hip-hop is big in Iceland. Sure, Sigur Ros are still helping us sleep every night and yes, Bjork remains their musical mother, but the nation's children have grown up to explore new musical worlds. Join i-D as we descend on Downtown Reykjavik to meet the coolest artists in the scene and discover what it means to grow up in a country with a population the size of Coventry. After hiking through Reykjadalur valley, the fashion-forward Sturla Atlas boys jump into the natural hot springs and fill us in on everything 101. Your best Internet friend GKR opens up his studio door and his heart as he shares his colourful, game-changing music. Night falls but the sun never sets and all-female rap crew Reykjavikurdaetur celebrate their album launch at Prikið, Reykjavik's oldest coffee house turned tiny debauched nightclub. This is hip-hop in the land of ice and fire. It’s lit.
Camera Operator Ozzie Pullin Editor& Colourist Paul Frankl Sound Mix Guy Chase
Music and additional media courtesy of Sturla Atlas, GKR and Reykjavíkurdaetur
Global Executive Producer Ravi Amaratunga Commercial Creative Director Bunny Kinney Head of Production Bree Horn Talent Producer Declan Higgins Associate Producer Kate Villevoye Production Manager Lauran Clark Production Coordinator Laura Carter Researcher Stephen Isaac-Wilson Junior Researcher Lily Rose Thomas
Head of Post Production Daniel Elias Post Production Manager Tom Lynch Post Production Administrator Laura Davidson Post Production Coordinator Regina Lemaire-Costa Post Production Coordinator Joshua Whitelaw
Music Supervisor Alex Benge Rights & Clearances Cristina Lombardo
Studio Manager Polly Williams Motion Graphics Director Steve Gurr Junior Designer Rebecca Hopkins
Special Thanks Egil Astradsson, Jón Halldórsson, Kayleigh Gray-Layton, Geoffrey and all at Prikid, Iceland Music Export, Iceland Airwaves and Create Spark.