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Creative director of YSL, Lloyd Simmonds, works towards empowering women with his hard street-edge inspired aesthetic. Heavily into glamour, he utilises make-up as a medium by which to reveal emotion. Playing with shadow and light to create theatrical, illuminating looks, bold feminine images litter his editorials. A true perfectionist LLoyd is closely associated with the profound creative likes of Karl Lagerfeld, Patrick Demarchelier, Jean Paul Goude, Arthur Elgort, Miles Aldridge, Greg Kadel and Ben Hasset and currently shoots for Vogue, Numéro, Harper’s Bazaar, Citizen K, America, Flair and the New York Times. Referencing the past whist also moving forward with his innovative, highly skilled techniques Lloyds’ campaigns for YSL are standardly slick, breath-taking and monumentally respected in the world of beauty. 

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