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A small town girl with big city dreams, Lou Dalton left her home county of Shropshire (the land of Charles Darwin and the Simnel cake) at the tender age of 16. Becoming an apprentice in bespoke tailoring and pattern cutting, Lou found her footing in the world of fashion design. A desire to play a more creative role led to an MA in menswear at the Royal College of Art, after which she moved to Italy to work as a design consultant for clients such as Hamish Morrow, Crucianni Knitwear, Stone Island, and Charlie Allen. With an emphasis on refined tailoring and contemporary classicism, part of which she attributes to her working class roots and Teddy Boy father, Lou’s own eponymous label is in big demand. And, with support from Fashion East, and more recently, the BFC’s NEWGEN MEN, this demand can luckily be met. Inherently masculine, yet with an air of something experimental (think: her lost boys of the armed forces for spring/summer 14; a mix of tea-stained fabrics and RAF insignias), Lou’s designs are being snapped up by the street-savvy, worldwide.