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Lazaro Hernandez and Jack McCollough are the New York duo behind Proenza Shouler. Its fans include American Vogue editrix Anna Wintour and her super-chic French counterpart Carine Roitfeld. The pair worked on their senior collection at Parson’s College in NYC together and having it bought in its entirety by Barney’s the pair quickly had to come up with a name. The decided on the nom de plume Proenza Schouler, combining their mothers maiden names. Since then, Proenza Schouler have become part of a new breed of American designers who are choosing polish and sincere sophistication over grunge and thrift-store irony, quickly perfecting a style that is particular to New York: a blend of tailored uptown glamour with sporty downtown nonchalance. Inspired by ‘50s couture – Christian Dior, Cristobal Balenciaga and Coco Chanel – and pictures by Avedon and Penn, Proenza Schouler’s signatures include their play with proportion, bolero jackets, bustiers and heavily worked detailing – a fusion of old-world luxury and new-world lifestyle.


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