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With a history that spans over 50 years, the house of Missoni is that rare phenomenon in fashion, an enduring force to be reckoned with. Established in 1953 by Rosita and Ottavio Missoni, what began as a small knitwear factory following the traditional Italian handicraft techniques has evolved into a world-famous luxury label whose technical meeting with Emmanuelle Khanh in Paris resulted in an important early collaboration and the first Missoni catwalk show took place in Florence, in 1967. By 1970, Missoni’s fusion of organic fabrics, mastery of colour and instantly recognizable motifs – stripes, zig-zags, Greek keys and space-dyed weaves – saw the house become the last word in laid-back luxury. The couples daughter, Angela Missoni took over as creative director in 1996, imaginatively updating the brand; introducing florals and denim and subtly transforming the beguiling feminine looks of the Missoni archive with tailored lines and sassy slim-line silhouettes. Missoni has stood the test of time by attracting a new generation of devotees whilst maintaining the kudos of cool it established in its ‘70s heyday. Constantly referenced by the mass market, the Missoni style sits happily on the red carpet as it does in the wardrobe of modern day bohemians.

missoni.com

 

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