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René Lacoste earned his nickname The Crocodile on the tennis court as captain of his French team. At the end of the 20s he started designing his own mesh shirts to keep him cool (in both senses) on the court, emblazoned with the insignia of his professional personality. In 1933 he released them to the public and Lacoste, the brand, was born. In the last 80 years they’ve expanded from tennis shirts into a clothing line with glasses, shoes, bags, belts, watches, jewellery and an extensive line of fragrances. And almost as famous as the crocodile crest are the leaping models that make up their ad campaigns. Having been under the helm of Christophe Lemaire and currently Felipe Oliveira Baptista, the brand is still fighting fit for game, set and match.

lacoste.com

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