Alana Bunte gets street tough with Quentin Jones and Caroline Newell.Read moreRead more
Born on the King’s Road in Chelsea, Joseph was founded by Joseph Ettedgui in 1972 and started out as a store stocking emerging designers of the time, not unlike Kenzo Takada and Katherine Hamnett, before launching his own line under the same Joseph brand. A lot of black and white, a lot of knitwear, a lot of tailoring and inspiration coming from things like the work of Helmut Newton, Joseph’s pieces are grown up fashion with a high-end edge. The stores now stock a huge range of designers that compliment the brand’s own style – think Céline, Margiela, and Thakoon – and are kitted out in an all white/glass/metal minimal concept, which the clothes fill to perfection. Now under the creative direction of Louise Trotter, Joseph counts Kate Middleton and Angelina Jolie as fans, which is only a testament to their versatility.
Head backstage with us at Joseph's spring/summer 15 lc:m presentation.Read moreRead more