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Jimmy Choo’s shoes were coveted long before the designer signed a partnership deal with Tamara Mellon in 1996, a former accessories editor at Vogue. A graduate of Cordwainers College, Choo had been creating handmade footwear in London’s East End for some time when Mellon approached him with a big idea. Together, they launched the company Jimmy Choo. The Malaysian-born shoemaker had made his first pair at the tender age of 12; his designs are noted for their exquisite craftsmanship and dreamy colour-ways. Today they’re seen on the tiptoes of the international jet set, socialites, A-listers, and red carpet Hollywood megastars. Mellon’s game plan involved sourcing Italian manufacturers who could produce Jimmy’s fabulous shoes on a large scale. The first Choo boutique opened in London’s Knightsbridge in 1996. Jimmy Choo left the company in 2001 when Equinox Luxury Holdings Ltd acquired his share, although the ethos and design of the company remain the same as Tamara and Creative Director, Sandra Choi who is Choo’s niece, oversee three collections of fancy footwork each year.


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