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Established in 1921 by Guccio Gucci as a saddlery shop in Florence, Gucci was a traditional family-run Italian business until Guccio’s grandson Maurizio sold his final share of the brand in 1993. It was Guccio who first intertwined his initials to create the iconic logo, which became a universal symbol of coolness when Tom Ford took the helm as Creative Director of Gucci in the mid-90s and gave the brand one of the most famous makeovers in fashion history. From autumn/winter 95, Ford designed full womenswear collections for Gucci, supported by slick advertising campaigns often shot by Mario Testino and a die-hard following among celebrities. Ford left Gucci in 2004 and today Frida Giannini heads up both the womenswear and menswear divisions of the brand. Now, as well as providing the world with super sexy Italian fashion, Gucci are to thank for putting Beyoncé and j-Lo on the same stage after they founded ‘Chime for Change’ and organised concerts to raise money for women in need all over the world. A nod to their roots, Gucci continues it involvement in the equestrian world, most notably dressing royal rider Charlotte Casiraghi for her competitions.

gucci.com

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