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Canadian-born identical twin brothers Dean and Dan Caten of the cleverly named Dsquared² managed to turn the fashion world on its head with a ballsy blend of American pop culture and superior tailoring when they first launched their menswear debut in Milan in 1994. Garnering fans such as Lenny Kravitz, Justin Timberlake and Ricky Martin for its cheeky, MTV-ready ebullience paired with precision craftsmanship, Dsquared² quickly became a force to be reckoned with. Madonna and Christina Aguilera both commissioned Dsquared² designs for their tour costumes and the launch of a women’s line in 2003 saw supermodels Naomi Campbell, Eva Herzigova, Karolina Kurkova and Fernanda Tavares saunter out of a pink private jet in unapologetically sex-charged regalia. Today Dsquared²count Rihanna, Fergie and Mariah in their clientele, and it seems the Caten twins have finally found their square roots.


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