i-D Magazine

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With his hourglass figures, corseted waists and padded hips – signatures of his inaugural ‘New Look’ collection from 1947 – Christian Dior shook up post-war fashion. A shrewd businessman, he eventually branched into jewellery, perfume, hosiery and handbags, transforming the house of Dior into a super brand, before super brands were even a thing. Taking over the reigns after Dior’s death, Yves Saint Laurent brought 60s and 70s counterculture to the house with trapeze cut dresses, biker jackets and turtleneck sweaters, all inspired by the Beats. Legendary designers Gianfranco Ferré and John Galliano have also filled the position, with Galliano taking drama, magic and opulence to new heights. Then, in 2012, a new chapter began, with the ascension of sometime i-D cover boy, Raf Simons. Despite referencing original Dior cuts, with nipped-in waists and exaggerated hips, Raf rooted the brand firmly in the present, injecting it with the clean-cut, minimalist style that has made him who he is today. From his Andy Warhol prints to his relaxed couture, Raf’s rocking it at Dior. He’s even made dogstooth look cool; so you don’t have to be barking to wear it.

dior.com

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