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All American shoe company Converse was founded in 1908 by Marquis Mills Converse to produce rubber footwear on a seasonal basis. Quick to see an opportunity in sportswear, by 1921 they signed basketball player Chuck Taylor, whose name is still emblazoned on the iconic All Star sneakers, to represent the shoes. From the court to the street, Converse is now on everyone’s feet, from school kids to screen sirens (Kristen Stewart wears hers on the red carpet), and rap stars to rock gods. For the 2002 Century Celebration, Converse collaborated with musicians Pharrell Williams, Santogold, and Strokes frontman Julian Casablancas as part of their ‘3 Artist 1 Song’ project and carried on their love affair with music in a partnership with the legendary 100 Club and Converse Represent gigs. 2013 saw the launch of a collaboration with Maison Martin Margiela, where red, blue, and yellow All Stars are covered in thick white paint and then chipped away to reveal their colour beneath. In the words of the brand itself: shoes are boring, wear sneakers.



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