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Egyptian-born Gaby Aghion first arrived in Paris in 1945 and created Chloé in 1952, with early fans counting Grace Kelly and Brigitte Bardot. A young Karl Lagerfeld was appointed house designer in 1966 and the label blossomed, but the 80s were a time of upheaval as Lagerfeld decamped to Chanel and the Richmont Group bought out Aghion. Stella McCartney was the one who turned the brand’s fortunes right around in 1997, infusing her London rock ‘n’ roll vibe with Chloé’s chic Parisian heritage. When McCartney’s celebrity friends, Kate Moss, Madonna and Cameron Diaz began to wear Chloé, the label’s status soared. Stella’s friend Phoebe Philo took over in 2001 and introduced diffusion line, See by Chloé, before Hannah MacGibbon arrived, adding her nude hues and soft stylings to the Chloé aesthetic. Now under the creative direction of Clare Waight Keller, Chloé has just launched the retrospective book Chloé: Attitudes with Rizzoli New York, chronicling sixty years of redefining refinement and celebrating their favourite blondes, from Grace and Brigitte to Chloë Sevigny and Clémence Poésy, who have always been seen promoting the brand’s romantic elegance.


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