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It was in 1856 when the young Thomas Burberry first set up shop in Basingstoke, England. The iconic Burberry trench and its even more famous red, camel and check lining made it one of the leading luxury labels of its time. The Burberry check, introduced in the 20s, later appeared on everything from scarves to umbrellas to luggage making it instantly recognisable. In 2001 Christopher Bailey started as Burberry’s chief creative officer. His flagship collection is the forward-thinking Prorsum lines for men and women from which he has banished almost all trace of the hallmark Burberry check, nonetheless, he has made no secret of his admiration for their classic gabardine trenchcoat, which for autumn/winter 2004 he abbreviated into capes, for both men and women. The first brand to live stream its show with live comments, stream its show in 3D and also to introduce ‘click to buy’ – buying from the runway with delivery within 6-8 weeks, 3 months ahead of industry lead times, Burberry have always embrace technology and continues to be digital pioneers.


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