i-D Magazine

i-d.co is best viewed using a newer browser

We recommend you choose one of the following for the best experience possible. Click to download:

I don't mind. Take me to i-D.co anyway

Founded in Paris in 1945, Balmain started life as a couture house, with a dazzling clientele of queens, princesses and starlets. In the 60s, Pierre Balmain dressed everyone from Brigitte Bardot to Marlène Dietrich and Katherine Hepburn, paving the way for what was known as "New French Style". On Pierre Balmain’s death in 1982, his first assistant Erik Mortensen took over the fabled house, followed by Hervé Pierre, Oscar de la Renta, Gilles Dufour, Laurent Mercier and Christophe Decarnin. Olivier Rousteing was announced Creative Director in April 2011, aged 25, making him the youngest Creative Director a fashion house has ever seen. Olivier has kept the Balmain spirit alive, with breathtakingly beautiful designs, that include heavily beaded (diamond encrusted should you desire it) box jackets, cling-a-ling dresses, slashed mini skirts, sharp shoulders and spray on leather. Sharp, sexy and cool, it has cemented Bailamin’s reputation as the go-to label for decadent rock ‘n’ roll glamour.


Latest columns