i-D Magazine

i-d.co is best viewed using a newer browser

We recommend you choose one of the following for the best experience possible. Click to download:

I don't mind. Take me to i-D.co anyway

‘Now the Adidas I possess for one man is rare/ Myself homeboy got 50 pair/ Got blue and black ‘cause I like to chill/ And yellow and green when it’s time to get ill…’ When Run DMC wrote rhymes about Adidas’ trainers in 1986, no one could comprehend the speed at which said trainers would jump into the stratosphere. Named after its founder Adolf Dassler, Adidas is the 80-year-old sports brand that’s dressed everyone from Goldie to Golden Balls. Today, Adidas exists as three divisions, Adidas Sport, Adidas Originals and Adidas Style. Whether it’s the iconic three stripes or trefoil, donning anything with the trademark Adidas logo instantly improves your street cred. Forward-thinking collaborations with Raf Simons, Rick Owens, Jeremy Scott and Yohji Yamamoto, in the form of Y-3, have changed the way sportswear is conceived. While an on-going collaboration with Stella McCartney proves it is possible to work out without losing your cool, after the iconic sportswear brand and British designer collaborated on the Team GB kit for the 2012 Olympics.


Latest columns