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Founded in Stockholm in 1997, Acne Studios has established itself as the go to brand for cool, contemporary style for men and women. Acne started life as a creative collective (Ambition to Create Novel Expressions), but moved into fashion after co-founder Jonny Johansson designed 100 pairs of jeans, in raw denim with five-pockets and red stitching, to gift his friends and family. The jeans were an instant hit, demand sky rocketed and Acne Studios was born. Today, the brand encompasses men's and women's ready-to-wear, footwear, accessories and premium denim. Acne have also launched a furniture line, designed a denim collection with Lanvin, a book with Lord Snowdon and a fixed gear racer bike in collaboration with Bianchi Bicycles, earning their reputation as a fashion powerhouse. Acne Studios do not advertise, preferring to express their brand values through Acne Paper, a beautiful biannual magazine featuring cutting edge fashion and culture.
Acne spring/summer 14
Photography Mitchell Sams
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