Frida Giannini is a designer who unashamedly loves clothes, lives for fashion and celebrates that fa...Read moreRead more
In March 2005, Frida Giannini was charged with pushing Gucci, one of the most recognizable status labels of the late 20th century, into a new era. Born in Rome in 1972, Frida studied at the city’s Fashion Academy. In 1997, she landed a job as ready-to-wear designer at Fendi before first joining Gucci in 2002. Her ‘Flora’ collection of flowery-printed accessories was the commercial hit of 2004. A year later she was named creative director of Gucci women’s ready-to-wear and in 2006 she also took over menswear. The mother-of-one has since put her distinctive stamp on the label, celebrating the house’s inimitable past and expertise in luxury craftsmanship, while adding youth, colour and a playful extravagance. Frida has also been integral in bringing celebrities to the brand; James Franco for fragrance, Madonna and Rihanna for charity-based initiatives. Today, Frida’s living the dream in a 15th century Florentine apartment, listening to one or all of her 7000 vinyl records and wearing something spectacularly glamorous.