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Yorkshire boy Christopher Bailey MBE is the man that brought British institution Burberry back from the brink when he became creative director in 2001. Under his direction, Burberry has become the ultimate British brand, enlisting a roster of young talent from singers to actors to models for the iconic advertising campaigns. On completing a Masters at the Royal College of Art in London (1994), Christopher worked in New York for Donna Karan for two years before Tom Ford hired him as senior womenswear designer at Gucci, from 1996 to 2001, at which point he left for Burberry. Christopher’s flagship collection for the brand is the forward-thinking Prorsum line for men and women; the menswear presented in Milan, the womenswear in London, and both to consistently rave reviews. The son of an M&S window dresser, Christopher loves music, Apple technology and Educating Rita, as well as cooking up classic roast dinners in his Kensington home. He loves music so much in fact, that he launched Burberry Acoustic, a platform for up and coming musicians, and hired a Burberry music team to help him select the perfect sound for his shows and events. His passion for technology led Burberry to be the first brand to live stream its show in 3D, and also to introduce ‘click to buy’ – buying directly from the catwalk. In 2011, Burberry worked with Apple to create model holograms, staging a mind-bending show in Beijing that confirmed the brand’s place at the top of the fashion innovation ladder. Nicknamed fashion’s “Mr Nice Guy”, Christopher was awarded an MBE from The Queen in 2009, and in 2013 was promoted to Chief Creative Officer, taking the reigns of the business from Angela Ahrendts, as well as continuing to direct the creative of the brand.

burberry.com

 

 

 

 

 

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