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From his mum’s medical journals to the great Leonardo da Vinci, Aitor Throup has always been interested in anatomy. Born in Buenos Aires, Aitor came to moved to Burnley, Lancashire, by way of Spain. It was here that the designer first set eyes on menswear labels Stone Island and C. P. Company, developing a passion for technologically advanced gaments. Drawing comic book characters led him to a BA in fashion design at Manchester Metropolitan University. The importance he places on narrative was apparent in his graduate collection from the RCA MA – entitled When Football Hooligans Become Hindu Gods, the collection combined military elements with Hindu symbolism through unique transformational product features. Aitor’s design process is centred around innovative methods of design and construction, in particular a construction process which utilises his own sculptures of the human body as a system for blocking garments.A redesign of Massimo Osti’s iconic Goggle Jacket, collaborations with Umbro and Nike, and an appointment as creative director of British rock-band Kasabian, has seen Aitor come full circle by working with his favourite boyhood brands. At London Collections: Men in June 2012 Throup announced and previewed his eponymous product line. The New Object Research presentation was hosted by two of the most influential fashion ambassadors, Sarah Mower and Tim Blanks. The first complete New Object Research offering was presented at London Collections: Men in January 2013, and was globally launched into exclusive stores in October 2013.


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