i-D Magazine

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The moment Yohji Yamamoto launched his line with adidas in 2003, he kick-started two global, industry-defining trends: high fashion sportswear and a new breed of collaboration. Named Y-3, the Y stands for Yohji Yamamoto and the 3 for adidas’ iconic three stripes, its collections fuse bright functional sportswear with Yohji’s signature black draping and avant-garde style. The stores are as modern as their designs, with lighting that changes depending on the collections and the seasons, and even the times of day, and super stylish minimal interiors.


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