Making new models into household names and generating a whole lot of sales in the process, underwear ads are real proof that sex sells. Iconic underwear billboards have been known to cause traffic jams and road accidents (remember Travis Fimmel’s ‘bulge’ for Calvin Klein in 1994?) and today a new breed of raunchy commercials are causing a similar reaction via our TV sets and YouTube. Whether it’s burlesque dancers, oiled up sportsmen or well-endowed pop stars, we’ve rounded up our favourite underwear ads on screen.
Like Kate Moss and Brooke Shields before him, this Calvin Klein ad made 21-year-old model Matthew Terry a sex symbol overnight. Shot in the brand’s signature black and white style, it was debuted to millions of viewers at the 2013 Superbowl.