Last week, Jeff Koons’ New York takeover continued when H&M christened its newest 5th Avenue location by collaborating with the iconic American artist. In a stroke of fast-fashion genius, the Swedish mega-label brought Koons’ high art to the people in the form of a mini-museum in the new location, and a limited-release handbag stamped with the artist’s signature balloon dog motif. But Koons isn’t the only artist championing the fashion crossover: adidas recently released a collaborative film project with the “Godmother of Performance Art”, Marina Abramovic. This project marks the first time her groundbreaking 1978 performance piece ‘Work Relation,’ which explores commitment and teamwork, has been reenacted (and is perhaps the world premiere of those bitchin’ Abramovic Institute lab coats). To celebrate these killer crossovers, here are i-D’s top five favourite artist and designer collaborations:
H&M and Lady Gaga aren’t the only ones riding the Koons train; the iconic American artist has long been a source of crossover between visual art and fashion. In 2006, Stella McCartney borrowed patterns from the living art legend, showing a collection replete with Koons’ signature balloon bunnies printed on silky slip dresses.