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You're so fine, Calvin Klein, Calvin Klein, you're so fine

In 1992 a young Kate Moss was pictured snuggling up to teen dream heartthrob Marky Mark in nothing but a pair of baggy jeans and some panties, emblazoned with the iconic Calvin Klein logo. And with that, 90s grunge and logomania was born. Fast-forward a decade and now Kate’s lil’ sister Lottie is stepping up to the bar, as the face of Calvin Klein Jeans x Mytheresa.com The Re-Issue Project. Reworking some of the most iconic 90s classics, the capsule collection, available exclusively online at mytheresa.com today, features everything from Kate’s boyfriend jeans to the high waisted skinnies worn by an even younger Brooke Shields. To celebrate all things Calvin Klein, we take a trip through the coolest CK ads of all time.

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Text Tish Weinstock
The collection is exclusively available from mytheresa.com from July 15th

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  • Obsession 1992

    Before there was little Lottie, there was little Kate. Poster girl for grunged up teenage spirit, by 1992 Kate Moss had become the fashion world’s obsession. Fittingly, she was made the face of Calvin Klein’s covetous fragrance of the same name. Shot in black and white by her old flame Mario Sorrenti, it was the ad that had everyone wanting more. Never underestimate the power of Obsession.

    Obsession 1992

  • Eternity 1995

    When we’re together, time can’t touch us. Shot by Peter Lindbergh in 1995, the campaign for heavenly CK fragrance Eternity, is one of the dreamiest to date. Imagine Christy Turlington frolicking around on a beach with her picture perfect family. The water is warm, the sand is soft, and there’s not a care in the world. Wouldn’t you want to live like this for eternity?

    Eternity 1995

  • Calvin Klein Jeans 1980

    You wanna know what comes between me and my Calvins? Nothing. Aged just 15, Brooke Shields’ ads for Calvin Klein Jeans were considered some of the most controversial of all time. Shot by Richard Avedon, the commercials featured a young and dreamy Brooke bending her body in all sorts of acrobatic positions as she showed off her brand new high waisted skinnies. If you wanna be cool, you gotta bend it like Brooke.

    Calvin Klein Jeans 1980

  • Calvin Klein Underwear 2006

    Forget Goldenballs, ex-Arsenal player Freddie Ljunberg’s got the best body in town. Muscles flexed, abs greased, and eyes as blue as the ocean, Freddie’s 2006 campaign for Calvin Klein Underwear made every housewife in the world want to watch football. We love you Freddie.

    Calvin Klein Underwear 2006

  • Calvin Klein Underwear 1992

    From hot to hotter, Mark Wahlberg is without a doubt the original Calvin Klein superhunk. Shot by Herb Ritts in 1992, Hollywood’s biggest bad boy is pictured strutting his stuff, grabbing his Calvin Klein crotch, and just generally being dreamy. Do your Calvins look as good?

    Calvin Klein Underwear 1992