i-D Magazine

i-d.co is best viewed using a newer browser

We recommend you choose one of the following for the best experience possible. Click to download:

I don't mind. Take me to i-D.co anyway

smile, c’est du sport - the best of le coq sportif

In 1882 French businessman Emile Camuset opened a small hosiery and sports apparel store in Romily-sur-Seine, a small part of the Champagne region called the Aube. Over a century later and le coq sportif is one of the chicest sports brands on the planet. To celebrate this year’s Tour de France starting in Yorkshire tomorrow for the Grand Depart, we take a trip down memory lane with le coq sportif’s top 5 most iconic sportsmen of all time. Smile, c’est du Sports!

Text Ben Ari Grant
Photography Le Coq Sportif

Connect to i-D's world! Like us on Facebook, follow us on Twitter and Instagram.


  • Dominique Rocheteau

    Nicknamed the “green angel” (look at his super chic green tee!), France’s former striker Dominique Rocheteau is one of the dreamiest footballers around. He won three French Championships and one French Cup with his team St. Étienne in the 70s, whilst with the French National Team, Rocheteau won 49 caps and scored 15 goals and played in three World Cups. Go, Rocheteau go!  

    Dominique Rocheteau

  • Arthur Ashe

    Arthur Ashe was the American World Number 1 professional tennis player. He won three Grand Slam titles, was the first black player selected to the United States Davis Cup team and the only black man ever to win the singles title at Wimbledon, US Open and the Australian Open as well as campaigning against Apartheid in South Africa for over 20 years.

    Arthur Ashe, photography courtesy Le Coq Sportif

  • Yannick Noah

    Yannick Noah is one pretty chill guy. Just look at his David Bowie tee. As a member of the French Davis Cup team Yannick led his country to the finals (the first time since 1933) in 1982 where they lost 4-1 to the U.S. In 83 he became the first Frenchman to win the French Open singles title since Marcel Bernard won in 46.

    Yannick Noah

  • Diego Maradona

    Many experts, football critics, former players, current players and football fans regard Diego Maradona as the best football player of all time. In his international career, playing for Argentina, he earned 91 caps and scored 34 goals. Maradona played in four World Cups, including in 86 when he was captain of Argentina and his performances led them to win, all the while wearing the famous le coq sportif jersey, and scoring that goal.

    Diego Maradona

  • Jacques Anquetil

    The first cyclist to win Tour de France 5 times and first to win all three Grand Tours, Jacques Anquetil has been described as the “most perfect pedalling machine in sport’s history”.His race style is iconic; he would win by containing opponents in the mountains then smash them in the time trials and win. He managed to keep yellow jersey throughout the whole race in 61. Even when Tour organisers tried to alter the race to stop him winning, he still won! He was so good they named him Mr Chrono.


    Jacques Anquetil, photography courtesy Le Coq Sportif