In 1882 French businessman Emile Camuset opened a small hosiery and sports apparel store in Romily-sur-Seine, a small part of the Champagne region called the Aube. Over a century later and le coq sportif is one of the chicest sports brands on the planet. To celebrate this year’s Tour de France starting in Yorkshire tomorrow for the Grand Depart, we take a trip down memory lane with le coq sportif’s top 5 most iconic sportsmen of all time. Smile, c’est du Sports!
Nicknamed the “green angel” (look at his super chic green tee!), France’s former striker Dominique Rocheteau is one of the dreamiest footballers around. He won three French Championships and one French Cup with his team St. Étienne in the 70s, whilst with the French National Team, Rocheteau won 49 caps and scored 15 goals and played in three World Cups. Go, Rocheteau go!