There is something special and nostalgic about the permanence of a good old polaroid camera when we're living through a time when about 60 million photos in the world are taken each day, as Belgium based photographer Elisabeth Ouni knows. She takes polaroids of the underground greats of Hip Hop for her blog, appropriately titled A Polaroid Story. “APS is a journey through the music. It is the story of a music fan for music fans.”
This story is for me the proof that hard work, being real and skipping the shortcuts are the right decisions to make. This was the second time I met Kendrick. The first time I had five minutes with him, just enough time to take a picture and get out. His label was impressed with what I did then, and I got an exclusive one-on-one interview during his next visit to Belgium, this was way before all the national press had picked up on him.