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beauty is in the i-D of the beholder!

Dewy skin, shimmering eyeshadow and glossy lips, this bevy of beauties is making us blush! Make-up can transform you from young to old and old to young, pale to permatanned, pretty model to snow-queen goddess and you can find them all in the i-D archive. They're so beautiful it hurts, scroll down to meet our favourite rainbow warriors...

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Text Felicity Kinsella

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  • before and after

    "Instead of conventional beautification, stark conceptualism has become the make-up industry's currency of choice." This story from The Serious Fashion Issue, No. 185, April 1999 looked at make-up's move from prettification to conceptual for the new millenium when the 'after' wasn't just permatanned and Ultra Brite smiles but was all about ideas, ones with no dictat about replicating them in everyday life. 

    Photography Richard Burbridge
    Styling Edward Enninful
    Hair Eugene Soulieman
    Make-up Pat McGrath
    Model Colette Pechekhonova

    Colette wears sweater Marc Jacobs. Right dress Hussein Chalayan.

  • mongolian eskimo fantasia

    For his autumn/winter 02 show, John Galliano took us to the wildest Antarctica of his imagination, transforming pretty mortals into savage beauties. Pat McGrath recreates the look on Natalia Vodianova in The Spectator Issue, No. 220, May 2002, "we've got a techno-romantic look. We have wild-feathered birds and bunny girls with fur eyeshadow. It's really wild!"

    Photography Steven Klein
    Fashion Director Edward Enninful
    Hair Orlando Pita
    Make-up Pat McGrath
    Model Natalia Vodianova


    Leather jacket John Galliano.

  • float like a dragonfly, sting like a bee

    A new dawn, a new day, bright colours for a bright future! Jessica Stam is radiant in this beauty shoot from The New Dawn Issue, No. 247, September 2004.

    Photography Richard Burbridge
    Fashion Director Edward Enninful
    Make-up Pat McGrath
    Model Jessica Stam

    Jessica Stam

  • sweet like a candy skull

    Half skull, half girl, we get under the skin of Victoria's Secret Angel Behati Prinsloo, in The Hedonist Issue, No. 313, Summer 2011. 

    Photography Matt Jones
    Make-up Colleen Creighton
    Model Behati Prinsloo

    Behati wears T-shirt Danzig.

  • tickled pink

    Chen Man's 12 cover shots for The Whatever the Weather Issue, No. 317, Pre-Spring 12 were a hyper-real rainbow of photoshopped perfection. Orange eyebrows and pink lips, Chen's girl lives in the digital realm of fairytales where hearts are worn on sleeves and crushes are seen in the colour of your blusher. Welcome to the future!

    Photography Chen Man
    Styling Lucia Liu
    Accessories Styling Gao Jian
    Hair Gao Jian, David Tian
    Make-up Terry Barber, Director of Make-up Artistry M.A.C. Cosmetics

    Li Zheng wears skirt worn as scarf Sportmax. M.A.C. Fluidline in Waveline. M.A.C. Force of Love Lipstick. M.A.C. Beauty Powder in Play it Proper.