So iconic are pink fashion moments that they’re almost stored in our brains by default: Marilyn Monroe in Gentlemen Prefer Blondes, Madonna’s take on the same reference in Material Girl, Jackie O’s suit on the day JFK was killed, or Gwyneth Paltrow’s Oscar dress. Yet, for the men of the world, wearing pink seems to be reserved for Jay Gatsby, Roger Moore, or golf-playing pensioners in Palm Springs. Bar Liberace and Elton, finding a decent male performer in a pink costume even poses a few challenges, and although Kurt Cobain’s pink hair is easily up there with Marilyn and Madonna, it’s hardly enough to build menswear trend history on. As the spring/summer 14 shows proved, however, it’s never too late to paint the town pink.
You say salmony coral, we say cloudy pink. And anyway, colour is in the eye of the beholder, or at least in the hands of the lighting guys, whichever way you want to look at it, so Jil Sander secures herself a solid place on the pink list with the speckled pink shorts suit from her final menswear collection at her eponymous house. And very appropriately, on that note, Empower Yourself With Color Psychology (dot com) observes that pink inspires the sentiment “that everything will be okay”. Pink love to Jil.