Googling ‘men in florals' is not the way to go about finding a bunch of male celebrities to mention in your Top 5 intro, who’ve all trademarked the floral print look. Perhaps it’s because big bulky men and precious little flowers haven’t really gone hand-in-hand since the 18th century, when a silken floral brocade waistcoat was the be all and end all of masculine authority. In recent decades, flowers in menswear have pretty much been exclusive to Jimi Hendrix, Elvis Presley, and hippies of a more flamboyant disposition. But that was until the spring/summer 14 men’s shows stepped in the room.
Before there was Hugh Hefner and his paisley bathrobe, real red-blooded playboys roamed the sunny cities of Italy in all their silken Gucci floral pride. And even if the dapper Matvey Lykov hails from the less sun-kissed latitudes of Saint Petersburg, you’ve got to give it up to the man for making an oriental floral over-shirt and a vibrant floral pyjama bottom combo look as effortless as it did in the second-to-last exit of Frida Giannini’s laid-back, lounge-y spring/summer 14 collection for the ladies’ man in all of us.