EVERYONE PLEASE LOOK AT JEREMY SCOTT'S T-SHIRT. It said 'I don't speak Italian but I do speak Moschino'. And that he does very well- accenting it with his own lingo whilst paying homage to one of fashion greatest dictionaries defined Franco Moschino. It was brash, cartoonish and loud. Last season was also a loud goodbye dance by Jardini to Moschino's greatest hits, and this season saw a new translation of Moschino's archive by Scott. It was fused with modern semiotics of capitalist titans (McDonald's and Chanel) with colour and energy and chains and gold eeevverrryywhere. Moschino never shied away from palpability, and neither has Jeremy Scott which makes this match a perfect one. Hurrah for the fun, for the energy and WORD UP to Jeremy Scott's Moschino autumn/winter 14.
2O billion people served by McDonald's? Having read these facts, it really wouldn't be surprsing. Jeremy Scott's visual fusion of the Ms from McDonald's and Moschino made a powerful statement between the modern-day utopias and dystopias.