London Fields living Simon is a truly techy cycling fanatic. Applying the same eye for detail to his bespoke bike as he does to his design work at Paul Smith, with his customised Mercian steed Simon likes nothing more than zipping about town with the wind in his hair.
What do you do?
What are you wearing?
Heat-treated, wool-sealed lapel jacket, natural charcoal jeans, rubber-soled policeman’s shoes, socks, woven silk oversized T-shirt, ultrafine merino jumper. All Paul Smith except the socks, which were hand-knitted by my friend’s mum.
A tandem’s made for two, who would be your dream partner in ride?
It would need to be a tridem, I have twin daughters.